Skills

User-Centred Design Champion

• Research-driven prototyping: Turn deep user insights into wireframes and interactive mock-ups that address real needs.

• Mixed methods expertise: Skilled in interviews, surveys, usability testing, and observation for well-rounded insights.

• Empathy + data: Balance human understanding with quantitative evidence to guide decisions.

• Information architecture: Synthesise research into clear personas and intuitive structures.

Technology-Driven Research

• Versatile toolset: Proficient with research, testing, prototyping, and collaboration platforms.

• Insight to action: Translate findings into user-centred design choices that improve usability.

Overall Impact

• Advocate for user-first design at every stage, ensuring digital experiences are intuitive, usable, and impactful.