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- [XML Sitemap](https://davidzomashiri.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Hello world!](https://davidzomashiri.com/hello-world/) - Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

## Pages

- [Home](https://davidzomashiri.com/) - Hi, I’m Davidzo I design products that make complex systems easier to use. I’m a product designer and researcher with a background in psychology, specialising in accessibility, user behaviour, and real-world constraints. I work on products where clarity matters, from healthcare apps to digital services. Explore Portfolio Hi, I’m Davidzo Mashiri I’m a UX researcher &
- [Experience](https://davidzomashiri.com/experience/) - Experience Product designer with experience across healthcare, telecoms, and digital services, specialising in simplifying complex systems into clear, usable interfaces. I collaborate closely with product and engineering teams to deliver practical, scalable solutions.My background in psychometry and teaching strengthens my approach to design, shaping how I understand user behaviour, communicate complex concepts clearly, and design
- [About](https://davidzomashiri.com/about/) - About me Hey, I’m Davidzo.I’m a UX designer and researcher who came to this field via an unusual route; clinical psychology, psychometric assessment, and two years living and teaching in South Korea. That path wasn’t accidental. I’ve always been more interested in understanding people than in making things look good, and it turns out that’s
- [Portfolio](https://davidzomashiri.com/portfolio/) - Portfolio Active projects My work sits at the intersection of research, clinical context, and product design. Every project here began with understanding people – their behaviours, their hesitations, and what they actually need – before a single screen was designed.I have worked across healthcare, telecoms, and commercial products, with a consistent focus on evidence-based decisions,
- [Skills](https://davidzomashiri.com/skills/) - skills Product Design & UX End-to-end product design across complex, real-world systems (healthcare, service platforms)Translate business, technical, and user requirements into clear, usable interfacesStrong interaction design and prototyping in Figma, from wireframes to high-fidelity UI Research & Decision-Making Plan and conduct usability testing, interviews, and behavioural researchTranslate insights into actionable design decisions that improve clarity
- [Education](https://davidzomashiri.com/education/) - Education Most designers learn to think about users. I trained in it.I came to UX through psychology, and I’ve never really left it behind. My degrees from UCT and UNISA gave me a rigorous grounding in how people think, feel, and behave and my registration as a Psychometrist added a layer of precision to that:
- [Case Study  - Lexie App](https://davidzomashiri.com/lexieapp/) - Lexie Hearing Aid App - Case Study End-to-end UX for an FDA-regulated, self-fit hearing aid app used by adults 45+ across North America.I owned research, interaction design, design systems, and ongoing iteration working within clinical, technical, and accessibility constraints to help users adjust their hearing with confidence, independently. Back to Portfolio Yung Movement
- [Case Study - Yung Movement](https://davidzomashiri.com/case-study-yung-movement/) - Yung Movement - Case study Website design for a South African creative agency looking to establish a stronger digital presence and drive client inquiries.Competitor analysis, user research, and usability testing informed a design that prioritised credibility, team visibility, and conversion directly addressing gaps identified in the market. Back to Portfolio PrimeShine
- [Case Study - PrimeShine](https://davidzomashiri.com/primeshine/) - PrimeShine - Case Study UX design for an on-demand mobile car wash app, live on iOS. The core challenge was building user trust in an unattended service – where a stranger cleans your car while you’re away.Research revealed anxiety around pricing transparency, technician reliability, and service clarity. Design decisions were made to address each of
- [Case Study - Notify Me](https://davidzomashiri.com/case-study-notify-me/) - City of Tshwane's Notify Me - Case Study A conceptual utility management app designed for City of Tshwane residents dealing with frequent loadshedding and limited access to reliable information.Research began with social listening across X, Facebook, and Google Reviews before moving to one-on-one interviews. The result was a product that went beyond notifications, addressing bill
- [Contact](https://davidzomashiri.com/contact/) - Contact Me Ready to collaborate? Let’s make something awesome! Contact me, let’s chat. Email: deemashiri@gmail.com Name Phone Email Message Send Home
- [Mtoto Haven - Case Study](https://davidzomashiri.com/mtoto-haven-case-study/) - Mtoto Haven - Case Study Back to Portfolio City of Tshwane's Notify Me
- [Coming Soon v1](https://davidzomashiri.com/elementor-83/) - My New Website is Coming Soon Get ready to be inspired! Reach out to me on LinkedIn in the meantime. Alternatively, drop your email below to be the first to know when my website is ready to dazzle you! 🚀✨ Email Keep Me Posted © 2021 DAVIDZO MASHIRI
- [Sample Page](https://davidzomashiri.com/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger

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